Great software doesn't happen by accident.

Our people

are the heartbeat of Allocate

We Are Allocate

Our team come from all walks of life and include people with backgrounds in HR, medical staffing, temporary staffing, pharmacy, nursing, defence and of course research and development, science, technology and business backgrounds.​

Many have worked directly in health, care, government and defence organisations. Some still deliver care part-time or as volunteers.​

All are motivated by the difference our technology is making to our customers day in day out.

"Great software doesn’t happen by accident.
Our people set us apart."

‘Many of us used to work in healthcare, including the NHS. It helps us to understand the challenges our customers face'

'Our team includes people with a background in nursing, medicine, pharmacy, healthcare HR and medical staffing, as well as healthcare technology'

‘We are so privileged to work with our customers. We don't take their trust and investment in us for granted ’

'I love that our teams are really driven to make a difference to people's lives'

‘Allocate is such a supportive place to work. There are so many opportunities to develop and always something fun to get involved in too’

"I joined Allocate because I felt like it was a place where could use my skills for a higher purpose: to help healthcare organisations care for their staff and patients."

Nick Wilson, CEO

“One of the things that makes us stand out as an organisation is the level of commitment that our people have, to supporting our customers. That commitment is borne out of both their experience and the fact that they realise the impact that we can have on people’s working lives and ultimately the lives of patients and citizens.”

Meet Our Senior Management Team

Nick Wilson


Nick joined as Chief Executive Officer (CEO) in August 2018. Nick’s background brings a wealth of knowledge and experience in the UK and European health and care sector. Immediately prior to Allocate Nick was Managing Director of Public Sector, Health and Care at Advanced. Prior to this, he has held senior roles at BT Health, CGI and Capita IT Services where he was Managing Director of Public Sector and Health. Nick is passionate and focused on developing and implementing strategies that result in exceptional customer experience and return on investment

Peter Holbrook

Chief Financial Officer

Peter leads RLDatix’s global finance team and is responsible for working with the executive leadership team to drive financial strategy, performance and major M&A transactions, as well as overseeing all regional finance functions. Peter received his Bachelor of Science in economics from The Wharton School of The University of Pennsylvania and an MBA from Stanford University.

Simon Courage

Chief Solutions Architect

Simon Courage has led the direction of the company’s workforce management solutions for the past 12 years. In that time he has worked with hundreds of NHS organisations to understand the challenges faced in deploying the workforce safely and efficiently. He is particularly interested in how innovative technology can support nurses, increasing their buy-in and helping bring teams together to solve the big challenges healthcare organisations face. His direct experience and knowledge of both UK healthcare as well as his experience overseas in Australia, USA and Europe has led him to be invited to speak at multiple industry events on the challenges of effective workforce deployment in NHS organisations today.

Nathan Reynolds

Managing Director Australia, New Zealand and Asia Pacific

Nathan has recently joined Allocate in the role of Managing Director for the APAC region. Nathan brings experience in scaling technology businesses in the APAC region. Immediately preceding his start at Allocate, Nathan had scaled a leading global HCM/WFM vendor from initial start up to the more than 130 employees in the region. Nathan’s believes in delivering customers significant transformable value in their technology decisions through exceptional customer experience, putting our customers at the centre of everything we do.

Erik Stone

Managing Director, Europe

Erik was appointed as Sales Director Time Care AB in 2009 and has been responsible for Allocate Software in the Nordics since 2011. Erik previously served as a naval officer in the Swedish Navy for ten years. After supplementing the military schools at the University of Stockholm for a year he started working as a director in the staffing and recruitment industry. Erik held the position as Business Area Manager, Recruitment Services at the leading Nordic company Proffice AB between 2002 and 2009 where he was also part of the management team.

Paul Scandrett

Director of International Health

Paul Scandrett has been with Allocate Software for 24 years, working with clients across the world to realise the goal of safe and efficient staffing models. Paul is a regular contributor to NHS Voices on safe staffing issues.

Barbara Staruk

Chief Product Officer

Barbara is an experienced Product Management professional, bringing over 20 years of software experience to Allocate. Barbara has worked predominantly in healthcare technology, but has also spanned enterprise education software and payments technology. Barbara is passionate about the role that healthcare technology can play in improving the healthcare system for all. Originally from the US, with senior roles in both US and UK healthcare technology businesses, Barbara is driven to build products that focus on the evolving needs of clinicians.

Prior to joining Allocate, Barbara held roles at Epos Now, where she was Chief Growth Officer, Tribal Group, where she was Managing Director of Product and Development and Optum International, where she ran Global Product Management.

Liz Jones

Chief Marketing Officer

Liz has over 20 years’ experience in healthcare technology. Her most recent role was leading the communications and marketing strategy for Allocate’s UK business where she was proud to oversee the launch of the SafeCare product that is now used by over 160 healthcare organisations. Prior to this, she led the go-to-market for Dynamic Change, one of the UK’s first SaaS solutions for healthcare governance, risk and compliance, where she helped grow the business from start-up to market leader ahead of its acquisition. She has a deep interest in how healthcare policy and technology can combine to make a difference in care delivery.

Terence Clifton

Chief Technology Officer

Terence joined Allocate as Chief Technology Officer in May 2019. Bringing over 20 years of experience in the software and technology arenas across multiple sectors including healthcare, finance and media.

Terence was most recently at Elsevier where he was VP of Software Engineering. His background includes many years in senior roles across development and architecture, a PhD in computer science and experience of building and managing onshore, nearshore and offshore teams in infrastructure, development, operations and support environments.

Dan Taylor

Dan Taylor

Managing Director, UK & Ireland

Dan Taylor is the Managing Director for the UK and Ireland business, having joined Allocate in 2019. He has over 20 years’ experience in healthcare technology and was previously a director at Datix, a global provider of patient safety software. He also held a number of senior roles in the diagnostics sector and most recently ran his own healthcare technology consulting business. Dan has an MBA from Henley and is a graduate of York University and the Royal Military Academy Sandhurst.

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